The Beginner's Guide to Mobile app marketing
In the present scenario, both men and women across the globe spend around 65% of their time browsing through different apps installed on their mobile devices (smartphones & tablets). The Android and iOS app stores have approx 3 million applications published on their stores. And day by day this number is rising because of the growing demand for useful apps.
There are numerous Mobile App Development Service providers who are uploading high quality apps on different app stores and that too on the daily basis. But without an efficient marketing strategy, it's quite difficult to succeed especially in this highly competitive mobile sphere. If you are not able to come up with an innovative marketing technique then there are great chances that your iOS or Android app might sit unnoticed in a corner.
When it comes to reaching out to the global audience a mobile app marketing serves as a perfect option. However, the major concern for an app which is trending in mobile space is the lack of exposure. It is very much true that no matter how fantastic your app is but without a marketing plan it cannot succeed. Your target audience should be fully aware of your app's functioning before they start using it.
With thousands of new apps popping up every day, it will be good that you should look out and Hire Mobile Developers who possesses required skills and experience. App promotion is the only way through which you can save your app from getting lost in the crowd. In this article, you will be reading out few pre-launch and post-launch steps that will surely make your app a great success.
Before you launch the app
Pick a suitable app name
As there will be thousand similar apps in the stores, so selecting the right name is the first thing that will lead your app on the path of success. Make sure you follow these four principles which will assist you in naming your app:
1. Research well & jot down a unique name.
2. It should be easy to remember & easy to spell.
3. It should feature the target keyword.
4. The app name should not offend any trademark or brand name.
All these simple pointers will assist you in giving your app a unique identity which will help it stand apart from the millions of apps published on the app stores. Apart from that, a creative name would also encourage more people to download it.
Design An Exclusive App Icon
Well, what is the first thing a user will notice about your app? It is the app icon. An icon is the first impression and says pretty much everything about the app. It acts like the first interaction of the app with its users. So it's crucial that you should come up with an innovative design which is attractive enough pump up the app downloads.
Upload a high definition screenshot of every app feature
Every app owner wants to present his app in the best possible manner. When then user lands on your app page, they look out for screenshots related to different features offered by an app. Before downloading an app on the mobile device, every user scans the screenshots which offer everything about app content in the form pictures. Instead of putting just random screenshots, it will be good that you put the actual ones which help in luring visitors.
After you launch the app
Once your app is published on the app store, the next important thing you need to do is to promote your app in the mobile market. App promotion can be categorized into two classes:
Paid Marketing: This process an app owner pays a good sum of money to a firm which promotes his app in the market.
Organic Marketing: Whereas, in this the business, uses techniques like SEO, keywords, meta-tags which help in fetching internet traffic.
Run Burst Promotion Campaigns
By running paid advertising campaigns you can quickly boost the app downloads. As soon as the ad campaign will begin, you would yourself witness a significant rise in the number of downloads. Once the users will start using your app, and if they will like it, they would definitely rate it & share it with others.
Use different Tracking Tools
There are several tracking tools that allow app owners to keep a tab on the various ad campaigns that you would be running for your app. All these tools will help you know the exact number of downloads which were made during & after the campaign. Here are four most commonly used tracking tools for a profitable app promotion campaign:
Adx
Localytics
Apsfluer
Mobile App Tracking
Wrapping Up
There is no point creating an app which is not able to reach its target audience. So it will be good that you deploy some pretty efficient and stable promotional strategies that you will make your pitching process hassle-free and easy.
Author Bio: Juana Steves is a mobile application developer with Xicom Technologies - a leading Android Application Development Company. Contact me to hire anroid app developers
